garden3d: Head of Marketing & Communications | JobSetuu

Description

Job Overview

• Source: WeWorkRemotely

Job Description

Headquarters: New York City
URL: https://garden3d.net/

We are hiring a Head of Marketing & Communications to tell the garden3d story across the internet, from wherever in the world you happen to be.

More details if you check our original job posting link

About garden3d

We are worker owned creative collective, innovating on everything from brands and IRL communities to IoT devices and cross platform apps. We share profit, open source everything, spin out new businesses, and invest in exciting ideas through financial and/or in-kind contributions.

Our client roster includes Google, Stripe, Figma, Hinge, Black Socialists in America, ACLU, Pratt, Parsons, Mozilla, The Nobel Prize, MIT, Gnosis, Etsy & Gagosian.

We’re the software team behind innovative products like The Light Phone & Mill, and we operate a global, decentralized community space collective called Index Space.

We think of our garden3d as collective for creative people, prioritizing a happy, talented, and diverse studio culture. We work on projects that bring value to our world, and we balance deep care for the work we do with a genuine curiosity about life outside of our jobs.

Sanctuary Computer — Development

At Sanctuary Computer we’re building a different type of technology shop – one that prioritizes close collaboration between the client and the craftsperson.

Our projects range from design-forward websites, to robust web apps, to native mobile development.

XXIX — Design

When we started XXIX in 2013, we set out to create a different kind of design studio and we’ve thrived because we continually ask what a creative practice can be.

We’re building a radically different kind of organization that values autonomy, growth, transparency, and shared responsibility.

Index Space — Community

A network of physical spaces all around the world, Index provides space for the exchange of knowledge and tools.

We nurture trust within the creative community through generosity and abundance of ideas and care.

garden3d TK — Media

At garden3d, we’re in the early stages of building an experimental media company exploring emerging themes related to the evolving landscape of technology, design and culture.

We aim to monetize this outlet, publish books, produce screenplays, and release music.

Plus, our partner organizations
https://www.thelightphone.com/
https://www.mill.com/
https://www.ingredient-ai.com/

⛰️ The Head of Marketing & Communications Role

The garden3d Head of Marketing & Communications has one mandate: make sure everything we put on the internet is compelling and interesting. garden3d is a house of brands - Sanctuary Computer (development), XXIX (design), Index Space (community), USB Club (digital community), and the garden3d umbrella itself - and each needs its own voice, its own audience, and its own drumbeat of work worth sharing. Working in close partnership with our founder & president Hugh Francis, this person decides what we make, where it runs, and whether it clears our bar.

You can be based anywhere. A lot of our studios, spaces and people gravitate around New York, so there's some pull to be here, and a good part of this job is noticing what's happening in our world and turning it into content. But we already work across timezones, and we would happily hire in Europe, Singapore, Chicago, or wherever you are. If you're the right person, we want to hear from you.

This role will interface with studio leads, designers, developers, editors, animators, photographers, community managers, event producers and ad platforms across every garden3d vertical.

Simply, this person can easily context shift between our massively diverse set of workstreams, find the most compelling stories, and get them produced at an exceedingly high bar.

This person owns our channels end to end: the garden3d Substack, our podcast, Instagram, X, and the paid accounts behind them. They collab with our team, and a rotating cast of freelance editors, designers and animators, and they run the calendar that keeps a dozen workstreams shipping on time. They think in PESO terms (paid, earned, shared, owned) with the weight on shared and owned media - paid is a tool they use deliberately, and traditional press is a bonus, but not generally where we focus.

The ambition runs past marketing a services business. garden3d TK is our young experimental media company, and this role is its engine: books, screenplays, music, media, activations: a record label for ideas. The ideal candidate looks at a worker-owned collective with four studios, a network of community spaces and an open P&L and sees the best content brief on the internet.

Responsibilities & Mandates

‍Quality never less than 8/10

We aspire for 10/10, celebrate 9/10 and never publish anything that’s not an 8/10 - visually, narratively, and in production quality. This person holds that bar across every post, video, essay and episode on every vertical, and would rather kill a piece than let a 6 out the door. Their feedback makes work better and faster, without micromanaging the people who make it.

Social That Stops the Scroll

They carry a current, practitioner-level read on how each platform works right now: what arrests someone mid-scroll, how a hook earns the next three seconds, why a format lands on TikTok and dies on LinkedIn. Short-form video is a first-class craft here, not an afterthought.

️A House of Brands, Each in Its Own Voice

Sanctuary Computer doesn't sound like XXIX, and neither sounds like Index. They manage several messaging columns at once, keeping each brand's tone distinct while the umbrella story stays coherent.

Case Study Production

Every client engagement across our creative agencies should end in a case study worth reading. They own that production line - interviewing the team, shaping the narrative, art-directing the assets - and ship case studies that win each studio its next project.

️Websites That Put Our Best Foot Forward

Our websites are usually the first place a prospective client or hire meets us. They own the strategy behind every garden3d site - what it says, what work it shows, and how clearly it communicates what each studio can do - and they keep sites, decks and other collateral current as the work moves, so what people find is sharp and true.

️Editorial Ownership

The Substack, the podcast, and our transparency publications (like the open-source P&L we release every year) are theirs to run: the calendar, the standards, the growth. They capture what happens in our spaces - Index, USB Club, and the communities around them - and turn it into work worth sharing.

Producing, Paid & Distribution

They direct producers, editors and freelancers like a showrunner: briefs are clear, deadlines are real, and many workstreams move at once without dropping quality. They run paid spend on Meta, Instagram and wherever our audiences live - building audiences, running A/B/C tests on both narrative and adset, and owning budgets against results they can show.

Data-Driven Reporting & ROI

They measure what our content actually does - audience growth, engagement, leads, pipeline influenced - and report on it plainly. Paid spend, organic effort and production time all get judged on return, and next quarter's plan follows the numbers.

Presence IRL

garden3d shows up in person: events, conferences, talks, Index programming, and the dinners and openings where our world gathers. They decide which touchpoints are worth our time, get us there looking like ourselves, and bring back stories worth publishing.

Culture

They model garden3d's values of partnership, curiosity, and accountability. The producers and creatives they direct do the best work of their careers here, because the feedback is honest, the recognition is real, and the taste rubs off.

Special Projects

In addition to day to day responsibilities, here’s an idea of some of the projects this role may spearhead or support in coming years 

• Turning garden3d TK into a real experimental media brand: books, screenplays, music, and shows
• Growing our podcast into a property with its own audience
• Launch campaigns for new Index spaces, USB Club drops, and community programs
• Making our annual open-source P&L release a media moment
• Standing up a small content studio that serves all four studios' new-business pipelines
• Building the systems (and hiring the people) that let us publish more often, while aspiring for a 10/10 content, and never dropping below an 8/10

Qualifications

This is a great opportunity for someone looking to make a significant impact in a growing, dynamic company. Based on the responsibilities of this role, we think the right candidate has the following experience and skills:

Must have:

• 8+ years in marketing, content or brand leadership, with real time inside creative studios, agencies or founder-led companies
• A portfolio that proves exceptional taste - visual, narrative, and tone of voice
• A design background and/or fluency & comfort producing own visual assets at the required quality level in Figma when necessary
• Experience owning a company's web presence: site strategy, messaging, and keeping capabilities collateral current
• Exceptional project management: content calendars, production pipelines, many workstreams at once
• Short-form video fluency: they've shipped work for Reels, TikTok and Shorts and can say why each piece performed
• Extensive experience & comfort managing creatives & producers (editors, designers, animators, freelancers) and getting better work out of them than they'd make alone
• Hands-on experience running paid social on Meta, Instagram and other platforms: audience building, budget ownership, and A/B/C testing across narrative and ad set
• Working fluency in the PESO model, with a point of view on where paid, earned, shared and owned media each earn their keep

Nice-to-have:

• Experience producing a brand's IRL presence: events, conferences, talks, and the follow-through that turns them into content
• Podcast or audio production experience
• Comfort/experience managing multiple messaging columns in a house of brands
• Newsletter growth experience, Substack especially
• Community & events marketing: programming, launches, IRL moments
• Photography, motion or editing chops of their own
• Fluency with AI production tools, plus the judgment to know when not to use them
• A press & media network (traditional PR isn't the focus, but relationships help)
• Experience marketing to design & engineering decision-makers at companies like our clients
• Book publishing or long-form media experience
• Experience growing a services business's story into a consumer-scale audience

Who you are

The person we’re looking for is happy, relaxed and easy to get along with and appreciates a commitment to a culture of transparency, non-dictatorial leadership styles, and alternative methodologies. They’re flexible on anything except conceits that will lower their usually outstanding work quality. They work “smart” by carefully managing their workflow and team.

How we interview

After you submit your application, a member of our team will reach out. Our interview process starts with an intro call to answer any questions you have about the role and to learn a bit more about your experience and interests.

From there, we’ll follow up with a panel interview call where you get to meet a few members of our team, to openly discuss some of our challenges and ensure your skills and interests align with where we’re going as a business.

For qualified candidates, the process wraps with a reference call, and an offer to follow.

Compensation

This role greatly favors autonomous, competent & ambitious operators. It will begin with a 4-month fraction trial contract, paid hourly between $75 - $120 p/hr pending seniority & experience. In the first few weeks of the trial, this individual will propose their own goals to define success in their trial, and present them to our leadership team for approval.

At garden3d, we believe that those who shoulder the most responsibility and create the greatest impact should be paid accordingly. If this individual exceeds expectations by the end of the 4-month period, we'll shape a permanent role together, with scope and compensation that grow as our audiences and revenue do.

Finally, after a period of proven success in this role (12 - 24 months), this individual will become eligible to join our worker ownership program.

‍How we work:

We believe that there’s a better balance between the poles of freelancing & full time, and for that reason we work differently to most shops:

• Transparency & Ownership: We release out Profit & Loss statements to the community each year, open source our best ideas, and talk business & money with everyone in the company. We’re proud to run our business with integrity, and for that reason we share everything with our team & community.
• 150% Carbon Negative:** Our studio offsets 150% of the carbon we use to do business each year, dated back to our founding in 2015. We turn down work that is not in-line with our morals, and we encourage our peers to do the same. We have been certified climate neutral since 2021.
• Strong Morals:** Since our founding, we've turned down somewhere between $1mm - $2mm of work that didn't meet our moral standards. (Most of that was DTC brands that can't show a valid sustainability initiative).
• Async & Decentralized: We use tools optimized for calm, thoughtful communication, and opt for async whenever possible. We fight hard to maintain our focus time.
• Remote Friendly: Our company is fluent in remote work, making our workplace more decentralized, and democratized in the process.
• Ideas & Products: In our spare studio time, we work to build our own open source or internal products to diversify & bolster our income. We create amazing technology products for our clients, so why not for the studio?

→ Read more on our Substack, over here.

Kindly submit a complete and thoughtful application, including relevant links that help verify your work experience and identity. Applications with missing or insufficient information will not move forward in the review process.

Our team carefully reviews every complete submission, and we truly appreciate the time and effort you put into applying! We’re excited to hear from you! ❤

To apply: https://weworkremotely.com/remote-jobs/garden3d-head-of-marketing-communications

Expert Career Tips for garden3d: Head of Marketing & Communications Roles

To succeed in a competitive market as a garden3d: Head of Marketing & Communications, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with garden3d: Head of Marketing & Communications requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

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